Sidus Strategic Solutions · Identity exploration
Concept logo and colour explorations, each pairing a redrawn, fully-scalable mark with a complete palette — five for dark grounds, five for light, and five that go further afield. Every mark is built from the same DNA: the diamond, the star (Sidus and Naledi both mean “star”), and the “S”.
A menu to react to — nothing here is final artwork. Prepared by NexusIQ for Sidus Strategic Solutions. Tell us which marks and which grounds feel right and we’ll refine from there.
Her current mark, refined — four polished facets catching light. The safe evolution.
A four-point north star — Sidus and Naledi both mean “star”. The name made literal.
Concentric diamonds around a lit core — the jewel from the site, distilled to a mark.
An actual gem — table, crown and pavilion. Confident, premium, unmistakably a diamond.
A core with a satellite on its path — strategy in motion, kept from the V0.1 hero.
The “S” drawn through a diamond — a true monogram. Editorial, ownable, letterhead-ready.
One line, one node. The most minimal reading of the diamond — modern and quietly confident.
A rising chevron inside the diamond — transformation and growth, in blue accent.
Four facets as a compass rose — direction and strategy, in warm stone and ink.
Two diamond planes, layered — aligning strategy, people, process and technology into depth.
Points of light, connected — the site’s Constellation idea as a mark: one system from separate parts.
An “S” monogram in a seal — a formal, emblematic route that stamps beautifully small.
Rays opening from a centre — light, focus and insight, radiating outward.
Two diamonds meeting — partnership and alignment, strategy joined to execution.
A colour route — the digital-transformation read, in confident azure on deep navy.